Laurie Felt

timeless, feel-good denim

Crafted with premium materials, heartfelt touches and a casual California vibe, our brand is guided by an unwavering belief: what’s created from the heart will always be felt.

the queen of denim is back

After her sabbatical, Laurie Felt, fashion designer with twenty-plus years on QVC® and HSN® has returned with her denim obsessed team to bring back the soft, sophisticated denim loved by women of all shapes and sizes. Our denim queen is just hitting her stride (two decades in and just warming up!) with never before felt fits, washes, fabrications, coming soon.

a heartfelt return

Community has always been at the center of our brand. This time around, we're leaning in even further — creating kind, inspiring spaces for women to gather (digitally now, IRL soon!), and letting the jeans we've all come to love inspire a softer way forward, together.

Find us at a heartfelt life on Substack, our new digital magazine, livestream, and gathering place, all in one.

Join our intimate heartfelt community on Facebook.